I'm 2 years to Ryan Holiday's publication"Trust Me, I'm Lying". Never much of a PR person, I learned immediately from his nonfictional accounts of becoming a"media manipulator" that advertising can be everything after http://titusykfm514.iamarrows.com/your-worst-nightmare-about-jak-sprawdzic-czy-dziewczynie-zalezy-na-zwiazku-come-to-life you've built a great product. Since I have to return the publication by 12/20 into the San Diego Public Library, I figured this is a great time to write down my notes as a blog article.
Quotes from"Trust Me, I'm working"
"We play with their own rules long enough and it becomes our match" --
Orson Scott Card
"Social media isn't a set of resources to permit individuals to communicate with people. It's a set of embedding mechanisms to permit technology to use people to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a global, human-enslaving AI, you're somewhat more valuable. You Are a Part of the switching circuitry"
"It's a prime example of the feminist blogosphere's tendency to tap in the industry force of what I've begun to consider as"outrage planet" -- the regularly occurring firestorms stirred up on mainstream, for-profit, woman-targeted websites like Jezebel as well, to a lesser level, Slate's very own XX Factor and Salon's Broadsheet. They're ignited by writers that are pushing readers to feel what the authors claim is righteously indignant anger but that is actually only petty jealousy, cleverly promoted as feminism. These firestorms are fantastic for page-view-pimping bloggy business."
"Companies should anticipate a full scale, organized attack from critics. One that will simultaneously overrun blog comments, Facebook fan pages, along with an onslaught of blogs, resulting in mainstream press appeal. Begin by creating a social networking disasters plan and developing inner fire drills to expect what could happen."
"Our illusions are the house where we live; they're our information, our heroes, our adventure, our types of art, our very experience."
-Daniel Boorstin
Practice Advice in the Book
Control your Wikipedia page (use any media mention from blogs or traditional media)
Study the top stories and you will see a pattern: the best stories all polarize poeple. If you make it threaten people's 3 Bs -- behaviour, belief, or belongings -- you get a massive virus-like dispersion
Compose stuff bloggers could post right away with no work. Feed them their own lies"assist them trick their readers"
Loaded headlines are popular
Silence on sites is your worst.
Faking leaks with email editor (from various sources) can operate if You've Got the Ideal connections
Prominent headlines that cried excitement about utlimately unimportant news
Luxury use of images (often of little significance )
Shade comics plus a big, thick Sunday supplement
Ostentatious support of the underdog causes
Utilization of anonymous sources
Prominent policy of high society and occasions
Concepts in the book
Ongoing Narrative /Iterative Reporting -damage is already done, there is no such thing. Iterative reporting is bullshit, folks treat information headlines as"cultural fact", the damage is already done, even it it is a baseless accusation.
Faking escapes with email editor (from various sources)
By way of example, each picture is not the same load display = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated blindly on pageviews, but in the longterm, user trust will be significant. Meanwhile, reckless bloggers are making countless sensationalizing untrue stories.
Snark -- mortal weapon (humour in its dark form. Example = "Your Daily Douchebag: John Mayer Edition". Another online example: Hot Chicks using Douchebags
All that happens -> All that's understood by media --> All that's newsworthy ->All that is printed as information -> All that spreads. This really is the systematic restricting of this data seen by the General Public
My Action List / Lessons from the Novel
Headlines matter
Websites hold a Good Deal of power
The ideal contacts at the right sites in a certain sector hold tons of sway. Example: Apple announcements
Building a new website with high viral traction (however with the right user metrics in your mind ) may take off fast. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from other people, organized in a digestible way that consumers can quickly spread. Millions of dollars are made this way while sources are not credited. There has to be a way to do both.
There's a demand for a respectable news source, or a business specific source that doesn't pander to"mass hysteria". Example: refinery29.com