I'm 2 years late to Ryan Holiday's book"Trust Me, I am working". Never much of a PR person, I learned immediately from his nonfictional account of becoming a"media manipulator" that advertising can be everything once you've assembled a fantastic product. Since I have to return the book by 12/20 into the San Diego Public LibraryI figured that this is a good time to write my notes down as a blog article.
Quotes from"Trust Me, I'm Lying"
"We play with their own rules long enough and it becomes our game" --
"Social networking is not a set of tools to allow humans to communicate with people. It is a pair of embedding mechanisms to permit technology to use humans to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a worldwide, human-enslaving AI, you're somewhat more valuable. You Are a Part of the switching circuitry"
"It's a prime example of the feminist blogosphere's tendency to tap in the market force of what I have come to think of as"outrage planet" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted blogs such as Jezebel and also, to a lesser level, Slate's own XX Factor and Salon's Broadsheet. They are triggered by authors that are compelling readers to feel what the authors claim is righteously indignant rage but which is really only petty jealousy, cleverly marketed as feminism. These firestorms are fantastic for page-view-pimping bloggy business."
"Businesses should anticipate a full scale, organized attack from critics. One which will concurrently overrun blog remarks, Facebook fan pages, and an onslaught of blogs, leading to mainstream press appeal. Begin by creating a social media disasters plan and developing inner fire drills to expect what would happen."
"Our selves are the home where we epodryw live; they're our information, our personalities, our adventure, our types of art, our very experience."
-Daniel Boorstin
Exercise Advice in the Novel
Control your Wikipedia page (use any media mention from sites or traditional media)
Examine the best stories and you will see a pattern: the top stories all polarize poeple. If you make it threaten people's 3 Bs -- behaviour, belief, or belongings -- you get a huge virus-like dispersion
Write stuff bloggers can post right away with no work. Feed them their own lies"assist them trick their subscribers"
Silence on sites is your worst.
Faking leaks with email editor (from different sources) can work if you have the Ideal connections
Prominent headlines that screamed excitement about utlimately unimportant news
Lavish use of images (often of little relevance)
Color comics plus a big, thick Sunday nutritional supplement
Ostentatious aid of this underdog causes
Use of anonymous sources
Prominent policy of high society and occasions
Concepts in the publication
Ongoing Narrative /Iterative Reporting -damage is already done, there is no anything. Iterative reporting is bullshit, folks treat information headlines as"cultural fact", the damage is already done, even it it is a baseless accusation.
Faking leaks with email editor (from various sources)
The Psychology of Error -- Errors and errors get rewarded, causes outrage = pageviews = money
For instance, each picture is a different load screen = more pageviews (short term vs. long-term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in the longterm, consumer trust will be significant. Meanwhile, reckless bloggers are making countless sensationalizing stories that are untrue.
Snark -- deadly weapon (humor in its own dark form. Another online example: Hot Chicks using Douchebags
All that happens -> All that is known by media --All that's newsworthy ->All that is published as information -> All that spreads. This really is the systematic restricting of the information seen by the General Public
My Action List / Courses in the Novel
Blogs hold a Good Deal of power
The ideal contacts in the right sites in a certain sector hold lots of influence. Example: Apple statements
Building a brand new website with high viral traction (but with the right user metrics in your mind ) can take off fast. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from others, organized in a digestible way that users can quickly disperse. Millions of dollars are created this way while sources are never credited. There has to be a means to do both.
There's a need for a reputable news source, or an industry specific source that does not pander to"mass hysteria". Example: refinery29.com