I am 2 years to Ryan Holiday's book"Trust Me, I'm Lying". Never much of a PR person, I learned quickly from his nonfictional accounts of being a"media manipulator" that marketing can be everything once you have built a fantastic item. Since I have to return the book by 12/20 into the San Diego Public LibraryI figured that this is a great time to write down my notes as a blog article.
Quotes from"Trust Me, I'm working"
"We play with their own rules long enough and it becomes our match" --
"Social networking isn't a set of tools to permit individuals to communicate with people. It is a pair of embedding mechanisms to permit technologies to use humans to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a global, human-enslaving AI, you're somewhat more precious. You Are a Part of the shifting circuitry"
"it is a prime example of the feminist blogosphere's tendency to tap into the market force of what I have begun to think of as"outrage planet" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted blogs like Jezebel and also, to a lesser degree, Slate's very own XX Factor and Salon's Broadsheet. They're triggered by authors that are compelling readers to feel what the authors claim is righteously indignant anger but that is really only petty jealousy, cleverly promoted as feminism. All these firestorms are great for page-view-pimping bloggy business."
"Companies should anticipate a full scale, organized attack from critics. One that will simultaneously overrun blog remarks, Facebook fan pages, and an onslaught of blogs, resulting in mainstream media appeal. Start by developing a social networking disasters plan and developing inner fire drills to anticipate what could happen."
"Our selves are the house in which we live; they're our news, our heroes, our experience, our forms of art, our really experience."
-Daniel Boorstin
Exercise Advice in the Novel
Control your Wikipedia page (use any press mention from sites or conventional media)
Study the best stories and you will notice a pattern: the best stories all polarize poeple. If you make it endanger people's 3 Bs -- behaviour, belief, or belongings -- you receive a massive virus-like dispersion
Write stuff bloggers can post immediately without any work. Feed them their very own lies"help them trick their subscribers"
Loaded headlines are popular
Silence on sites is your worst.
Faking leaks with email editor (from different sources) can work if You've Got the Ideal contacts
Media historian W.J. Cfambell once identified the distinguishing mark of yellow journalism as follows:
Prominent headlines that screamed excitement concerning utlimately unimportant news
Lavish use of images (often of little significance )
Imposters, frauds, and faked interviews
Color comics plus a big, thick Sunday nutritional supplement
Ostentatious support of the underdog causes
Utilization of anonymous sources
Prominent policy of high society and occasions
Concepts in the publication
Ongoing Narrative /Iterative Reporting -damage is already done, there's no such thing. Iterative reporting is bullshit, folks treat news headlines as"cultural truth", the damage is already done, even it's a baseless accusation.
Faking escapes with email editor (from different sources)
By way of example, each picture is not the same load display = zakochałem się w koleżance z pracy more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated blindly on pageviews, but in the long term, consumer trust will be significant. Meanwhile, reckless bloggers are making countless sensationalizing untrue stories.
Snark -- mortal weapon (humour in its dark form. Another online illustration: Hot Chicks with Douchebags
All that happens -> All that is known by media --All that is newsworthy ->All that is printed as news -> All that spreads. This really is the systematic restricting of the information seen by the public
My Action List / Courses in the Book
Headlines matter
Blogs hold a lot of power
The ideal contacts in the right blogs in a certain industry hold tons of influence. Example: Apple statements
Building a brand new website with high viral traction (however with the ideal user metrics in your mind ) can take off quickly. Websites like Watch Mojo, Ebaumsworld, Break.com, ride the tide of copying content from others, organized in a digestible way that consumers can quickly spread. Millions of dollars are made this way while sources are not credited. There must be a way to do both.
There is a need for a respectable news source, or a business specific source that doesn't pander to"mass hysteria". Example: refinery29.com